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The importance of outdoor advertising machines to the advertising industry

Asia’s largest outdoor LED screen in Chongqing Guanyinqiao pedestrian street bright screen. LED screen height of more than 100 meters, total area of about 3,363 square meters, according to New York Times Square LED Screen Design, is the largest outdoor LED display in Asia. In order to effectively prevent light pollution, this LED screen is specially equipped with a light sensor. Very suitable for high-end luxury goods and the world’s top 500 Enterprises brand image promotion.

Outdoor advertising is a media juxtaposed with film, television, plane and radio, which has its distinctive characteristics. Compared with other media, it has an absolute advantage in“Time”– the release is continuous and stable, unlike television and radio, but it is at a disadvantage in“Space”– by regional visual constraints, that’s the extent of the vision. You can see what you see, but you can’t do anything about it. (of course, the online media, such as bus shelters and buses, have made up quite a bit of the difference.) . A clear understanding of the advantages and limitations of outdoor advertising helps us to analyze the role of outdoor advertising. The role of outdoor advertising is to establish a brand image, followed by the release of product information. The characteristics of outdoor LCD advertising machine are mainly reflected in the following aspects:

1.Strong visual impact

An outdoor advertising machine in a prime location, or a bus shelter that meets everywhere, is a must-have for any company that wants to build a lasting brand image. Many well-known outdoor advertising machine, because of its long-lasting and prominent, become a region well-known landmarks.

2.24 hours round the clock
Outdoor advertising machine is long-lasting, all-weather release, 24 hours a day, 7 days a week stand, the most time to spread.

3.The impact of information is long-lasting
Outdoor advertising machine can mobilize a variety of on-site expression means to create a comprehensive, rich sensory stimulation. Image, sentence, 3D object, dynamic sound, environment… … and so on, can be subtly integrated into a long time can not forget.

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